The history of the M.INT luxury brand began long before its launch. In the mid 1990s Serge Mints, who has always believed a career in the perfume industry to be his vocation, started to work with luxury perfume brands. It was in the early 2000s at a fashion venue in Paris that he met an up-and-coming fashion designer, Helen. He discovered that she had great love for the art of perfumery and had always dreamt of creating something unique and original. They became partners both in personal life and in business. While continuing their collaboration with famous perfume brands, Helen and Serge realised they could create a true masterpiece, something that conveys their own view of style and harmony in the form of a perfume bottle.

In 2012 the couple registered their brand, M.int, in Italy with a distinctive slogan - "That which triggers emotions". 2016 saw the launch of the first M.int's collection of 20 men’s and women’s fragrances. Each M.int fragrance has its inimitable signature style. This was the result of meticulous work and many experiments carried out in close collaboration with the world’s best perfumers. The winning combination... of cutting-edge technologies, unique know-how and skilful choice of the best ingredients available on the market allowed the creators to tune each chord of the fragrant bouquets to make each of them “sound” like a true orchestra awakening wonderful sensations.
Helen and Serge see their mission in pursuing their own vision of an ideal fragrance. It is not their wish to follow popular trends, nor to target the widest audience possible. On the contrary, they aim at being trendsetters. They are convinced that there are many people who share their vision and feel the same way they do. These are the guidelines for the future development of the brand.